All natural, 100% non-toxic toothpaste. Hand whipped in small batches. I noticed trusted brands were selling out and the ingredients lists were changing without notice, so I had to make my own! This toothpaste makes your teeth feel dentist clean, without any worry about neurotoxins or chemicals. What we put in our mouths matters a lot, and you can feel good about this toothpaste especially with daily use! Comes with a small spoon so you can keep the jar fresh.